A checkered flag. A scenic panorama unfolding around the bend. A trophy catch. A pulse-quickening stretch of road or trail. Heads turning as you pass by. Even coming home at the end of a hard day's work. Whatever your pursuit, Yamaha is there, too. The goal of this brand id to satisfy customers and exceed their expectations with products and services of superior quality, unmatched performance, and extraordinary value. With an ever-expanding line that includes motorcycles, ATVs, personal watercraft, snowmobiles, boats and accessories Yamaha Motor strives to contribute to the quality of life. Life can have many exciting, memorable experiences. Creating opportunities for them is what Yamaha is all about.